Talking to roofers, you hear the same thing: Everyone wants more jobs, but tactics keep changing. What worked five years ago might not work today. If you are trying to master roofer marketing in 2025, focus on what still drives calls and let go of what stopped working.
Old-School Methods Still Work Sometimes
Not every lead comes from the internet. If you drive down some neighborhoods, you still see signs, flyers, and yard boards. Door-to-door works in some towns. It depends on your area and what your competition does.
Some smaller towns still respond to postcards, but bigger cities push more leads online.
Should You Invest in Digital Roofer Marketing?
In most cases, yes. Even if people see your yard sign, they look up reviews online. Your Google Business profile and website need to show real work, not just old, blurry photos.
Most leads now come from three main sources:
- Paid Google ads
- Ranking via **roofing SEO** and Maps
- Word-of-mouth and referrals
I ignored Google reviews for a year and lost jobs to new companies who built up 20+ five-star reviews quickly.
The Risk of Chasing Every Trend
Some roofers rush to every channel: TikTok, Instagram, radio, print, and even TV. Spreading yourself thin almost always fails. Pick two or three you will actually work, then track if they bring jobs. If not, stop and redirect that energy.
Role of Roofing Marketing Agencies in 2025
Firms like Mr and Mrs Leads help focus your spend and effort. They fight ad click fraud, test landing pages, and check what actually brings in roofing leads.
Is an agency always better than DIY? Sometimes, sometimes not. If you hate marketing, hand it over. If you enjoy learning, do pieces yourself and ask for training.
Key Points for Modern Roofer Marketing
- Mobile-friendly website (almost all searches start on phones)
- Fast response to online forms (minutes, not hours)
- Push for video reviews and photos
- List your business everywhere it is free (Maps, Yelp, Houzz, etc.)
Speed closes deals. If you wait a day to call a new lead, someone else closed the job already.
Balancing Paid and Organic Leads
Are paid leads better than organic? Sometimes yes, sometimes no. Some months, ads turn into real jobs fast. Other months, SEO fills all your slots. The best companies track every source and spend more where the cost per job is lowest.
My most reliable months came from consistent Google rankings, not from spikes in ad spend.
Key Metrics to Track in Roofer Marketing
| Metric | Why It Matters |
|---|---|
| Cost per lead | Shows if ad spend is wasteful or smart |
| Close rate | Tells you if leads are worth the price |
| Job size from each source | Some ads only get you small jobs |
If you do not know these numbers, you are flying blind.
Does SEO Still Matter for Roofer Marketing?
Yes, especially for long-term growth. Paid ads are fine, but some months get expensive. If your website ranks, you will get leads with almost no direct outlay. Some say SEO is dying as Google ads eat up the first page, but that is not my experience in most markets yet.
Common Marketing Mistakes Roofers Make in 2025
- Spending big on low-quality paid leads
- Neglecting website speed or mobile usability
- Skipping reviews, thinking they do not matter
- Trying every new platform without tracking results
If you do just the basic tactics well, you will beat most of your competition.
Finishing Thoughts
Marketing is never finished. Test, data, and steady follow-up are what matter. Focus on two main channels, track everything, and review every campaign. Agencies can help, but only if you hold them to results. Real roofing leads, not hype, are what fill your calendar.
