Many concrete contractors want fast results. Lead selling services like Mr And Mrs Leads look tempting because they promise “qualified” leads, sometimes at high cost per call. Does this work better than investing in concrete SEO or just updating your own Google profile?
The answer is not as clear as many think.
How Paid Concrete Contractor Leads Work
With lead sellers, you pay for names and numbers. Sometimes you pay for each call, sometimes per message, sometimes per closed job. The logic is simple.
- You want jobs
- You want jobs right away
- You pay, you get leads, sometimes instantly
But speed comes with tradeoffs. You have little control over:
- How many other contractors get the same lead
- The quality (some are just price-checkers)
- Whether the person is ready to hire or just thinking
How Does This Compare to SEO for Concrete Contractors?
With SEO for concrete contractors, you invest in:
- Building a strong Google Business profile
- Getting reviews
- Ranking your own website for real local searches
Leads typically convert better, they already know about you, have seen your photos, and read your reviews.
If you rely only on paid leads, your business is always one payment away from running dry.
Concrete SEO vs. Agencies vs. Lead Sellers
A concrete contractor marketing agency helps you build a long-term presence. You still pay, but the results are more durable.
Lead sellers like Mr & Mrs Leads are “on demand.” They fill in gaps, but do not really build your brand.
Table: Pros and Cons
| Type | Cost | Control | Lead Quality |
|---|---|---|---|
| SEO for Concrete Contractors | Medium | High | Best |
| Lead Sellers (Mr & Mrs Leads) | Higher per lead | Low | Mixed |
| Paid Ads (Google, Facebook) | Highest | Medium | Varies |
What About Retargeting and Remarketing?
Most concrete contractors do not have enough web traffic to use these advanced techniques. It is perfect for giant companies, but small or medium shops? You rarely see a return.
Sometimes agencies will recommend these. I think it is overkill unless you get hundreds of website visitors a week.
Truth About “Exclusive” Concrete Leads
Lead sellers often claim leads are exclusive. Reality? Quite a few contractors get the same info. Or, they rotate the best ones between paid customers.
Quality of leads from Mr & Mrs Leads and similar companies is mixed, in my experience. Some contractors get good business when demand is high and competition is low. In big cities, you get lots of “just looking” inquiries.
How to Use Paid Leads Without Wasting Time
- Respond instantly. Many leads “cool off” after 30 minutes.
- Track every call and message. Did it turn into an actual job or just wasted time?
- Ask every paid lead how they found your competitor. Check if they call others also.
- If you get more than three “bad” leads in a row, review your process.
Long-Term Marketing or Instant Jobs?
If you want your phone to ring tomorrow, paid leads make sense. If you want the phone to ring every week for years, build your own online presence with concrete SEO and honest reviews.
Most successful contractors use a mix. They pay for a few leads during quiet times and invest in their own site, profile, and happy customer base the rest of the year.
Finishing Thoughts
There is no magic bullet for full calendars. Both concrete SEO and paid lead services like Mr And Mrs Leads have a place. If you only chase the quick win, you chase price shoppers forever. If you only focus on long-term, you may have slow seasons. The best path is always the one you test yourself, using results that match your own business, not just what someone in another city claims.
